It is true that we are seeing more and more impactful marketing campaigns, products with more and better features and technology that is advancing by leaps and bounds. While we are used to seeing these advances in the news or on social media, when we experience them in person, we can be blown away!
How can we use these innovations to create surprise and excitement at our events? Una forma es a través de la tecnología. Here we tell you how you can enhance your event with the most innovative technologies used in the most cutting-edge events worldwide. Do you want your attendees to have an unforgettable experience at your event? Read on to find out how!
Technology for events that want to stand out
It’s time to differentiate your event and surprise your attendees. From the promotion of your event to the staging, every detail counts to generate a ‘wow’ effect on your audience.
Technology has revolutionized the way we organize events, thanks to advances such as holograms, badge systems, NFC access controls, apps and mixed reality. These advances not only improve the attendees’ experience, but also make events more efficient, secure, sustainable and above all, based on Big Data. Don’t get left behind and take advantage of these tools to make your event unique!
Augmented reality is not only for video games. This technology is starting to be used in technological events thanks to its ability to create an immersive three-dimensional experience.
It is becoming increasingly common for event organizers to offer augmented reality glasses to their attendees so they can explore new dimensions. These immersive experiences integrate sensory marketing and activate the five senses of users, offering a unique experience.
Accreditation and access control systems
Science tells us that our brain is capable of forming a first impression about a person, experience or brand within seconds. At events, this first impression is created during the accreditation process or access control, which are the first point of contact with our attendees. This is why it is important to pay attention to every detail. Technologies such as NFC cards, smart wristbands and QR codes allow for fast and secure accreditation. Manual registration and access control? No, events have already said goodbye to those tedious systems. New technologies for access control reduce waiting times, improve security by controlling capacity and personalize the attendee experience.
Festivals such as the Coca Cola Music Experience already use these technologies, such as Gofun, to improve security and obtain real-time data to offer a unique experience to their attendees.
Communication between companies and audiences is no longer unidirectional, but has become bidirectional. The interaction with the audience is necessary and gives us as organizers valuable information about our attendees, while giving them the feeling that they are being heard.
The most innovative events are starting to develop their own mobile applications that allow this two-way communication between the event and the attendees themselves. Besides allowing communication these applications provide:
- Possibility of launching communications and reminders about the event: schedules, raffles and exclusive news for attendees who have downloaded the application.
- Gamification: apps allow the development of gamification actions that dynamize the audience with challenges or questions. A way to involve the audience and offer them a new experience.
- Data: when users download the app we can obtain extra data about them that we can later use for analysis or marketing actions.
NFC and RFID technology
RFID (Radio Frequency Identification) and NFC (Near Field Communication) are transforming events, whether they are festivals, conferences, markets, sporting events or even nightlife. This technology streamlines certain processes at events and collects data in real time.
Promoters have noticed the improvements of including this technology in their events. Normally, NFC and RFID solutions are integrated on a chip in wearable devices such as wristbands or badges and allow faster transactions, such as the reduction or elimination of queues at points of consumption within the events through cashless and contactless payments or the agility of accreditation at access controls to the venues.
Opt for event technology
Today’s events must offer quality speakers, interesting attractions and impressive settings, but they must also be well organized and use the latest technology to leave a lasting impression on attendees.
Technology has radically changed the way events are conceived and the market is waiting to experience that ‘wow’ effect. Join the wave of innovation that is surfing the hottest events and contact Gofun to make your event a truly unforgettable experience for your attendees. Join the technology!